The Traveler We Serve

Wishes & Waves Luxury Travel is a boutique, direct-to-consumer agency specializing in family and multigenerational travel, helping affluent, experience-driven travelers plan trips that bring generations together. Our destination expertise spans Europe, Alaska, Asia, safari, and Disney, along with ocean, river, expedition, and luxury cruising.

Growth Trajectory

2019–2021

50%+ Annually

Explosive early growth in the agency’s first three years.

2022–2023

16–35% Annually

Moderate, more predictable growth as the business stabilized.

2024–2025

15–27% Annually

Sustained double-digit growth while scaling operations and adding team members.

2026 (January–June)

Up 18.4%

A standout first quarter, up 32 percent year-over-year, followed by a flat second quarter, down 3 percent year-over-year.

What Makes Us Different

“I’ve Been There” Brand

Firsthand experience in the destinations we sell: Italy, Thailand, Norway, Tanzania, Bali, Ireland, Dubai, and more.

Family & Multigenerational Specialists

We plan trips that bring grandparents, parents, and children together, with logistics built for every generation.

White-Glove Communication

Custom pre- and post-trip planning with detailed packing guides, destination guides, and pre-departure emails.

Community & Connection

Our business grows through deep community involvement, not advertising. We currently serve on the board of directors for both the Junior League of Kalamazoo and West Portage Little League. Those relationships turn into trust, and trust turns into referrals. Between trips, we stay connected through an active social media presence, regular email marketing, and our own travel blog.

Client Profile

Our typical client is affluent, averaging 47 years old, and often an executive or small business owner. They travel one to two times per year, generally with children or grandchildren, though sometimes without, and prefer suite accommodations and business class or above. Trips typically run 7 to 12 days, are booked 8 to 12 months in advance, and are timed around school breaks. Most clients are based in the Midwest.

Affiliations & Team

Host Agency

WorldVia

Consortia

Travel Leaders

Team

Owner/Founder
Part-Time Coordinator
Independent Contractor Agent

What We Need From Vendor Partners

Our top priority is access to reliable luxury vendors and destination support: partners who help us consistently deliver a premium product, and who are responsive when an issue arises while a client is traveling.